I remember the days where buying clothes from Tesco's was seen as a crime (I never quite understood that, I'd rather be clothed than not?) But that was then (I was 12). So 7 years later and supermarket chains such as Tesco's F&F, Sainbury's TU, Matalan and ASDA's George have brought out really gorgeous items that easily compete with other popular High Street brands.

I've rounded up all the hottest items from Tesco's F&F this season.

F&F Floral Printed Ponte Jacket
F&F Limited Edition Jazz Peplum Jacket
F&F Edge to Edge Blazer

Moda in Pelle Leather Print Peep Toe Shoes
Ella Shoes Court Shoe
F&F Ruched Ankle Boot

F&F Shoulder Stud Sweat Top
F&F Limited Edition Broderie Anglaise Peplum Top
F&F Gem Print Peter Pan Collar Sleeveless Blouse

F&F Snake Print Buckle and Tassel Pumps
Ella Shoes Patent Court Shoes
F&F Toecap Stiletto Court Shoes

F&F Sequin Collar Jumper
Cable Knit Jumper
F&F Sequin Collar Jumper

Moda in Pelle Animal Print Platform Shoe Boots
Moda in Pelle Embellished Suede Court Shoes
Moda in Pelle Tassel Detail Suede Shoes Boots

F&F Navajo Instarsia Cardigan
F&F Embellished Peplum Shoes
Stella Morgan Embellished Chiffon Sleeve Dress

F&F Pont Lace Sweetheart Dress
F&F Limited Edition Sequin Cardi Jacket
F&F Limited Edition Ponte Military Dress

F&F Dogtooth Check Pencil Skirt
F&F Limited Edition Lace Pencil Skirt
F&F Limited Edition Spot Pencil Skirt

Celebrity fashion designer Philip Armstrong gave Tony the Tiger a makeover for his 60th Birthday.

KELLOGG'S has given its most famous icon Tony the Tiger, a great makeover to celebrate his diamond jubilee, and I was fortunate to have received one gorgeous scarf courtesy of Kellogg's.

The much loved cartoon's famous red neck scarf, has been given a revamp by the fashion designer, giving the scarf an on trend colour splash of red and purple in animal print shades and a distinct paw print to complete the scarf. A number of the limited edition Philip Armstrong scarves will be available to buy in an online pop-up shop.

As well as dressing the celebrity Elite, in the last year, Philip Armstrong has been picked out by high end retail outlet Harvey Nichols  and has in a very short space of time become their 'best performing women's wear brand' with spring/summer 2012 stock selling out as soon as it hit the shelves.

Philip Armstrong, who designs two fashion collections a year said; "To dress Tony the Tiger was absolute honour and up there with seeing A-list Hollywood stars in dresses. He was a pleasure to work with - and I hope people enjoy the scarf and have fun with it."

Tony the Tiger - famous for his catchphrase, "They are GR-R-EAT!" first appeared on packs of Kellogg's Frosties (originally frosted flakes) in 1952 Manchester based Kellogg's ran a contest to pick a mascot for the cereal.

'Tony the Tiger' won the public over and was chosen over 'Katie the Kangaroo', 'George the Giraffe' and 'Newt the Guru' and became the official 'spokestiger' for Frosties in 1953.

A Kellogg's spokesperson said; "We are so proud Tony has reached the ripe old age of 60. And what better way to celebrate than bring him bang up to date with a neckerchief by one of the hottest designers around."

There will be 500 of the limited edition Philip Armstrong Scarves to buy from 6pm November 2nd 2012, priced at £6.99 each on the kellogg's pop-up shop on www.ebay.co.uk or 'like' them on Facebook for a chance to win one. All proceeds will be donated to 'Fairshare Food Banks' to provide 12,000 breakfast to hungry schoolchildren across the UK..

The Kardashian Kollection is launching exclusively to Dorothy Perkins on the 8th November!

SEE THE LATEST ITEMS TO HIT THE STORE

UPDATED PRIMARK AUTUMN/WINTER COLLECTION 2012

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