As you may have guessed, lingerie market is an incredibly busy time of year. Between attending Curve (the major lingerie tradeshow), visiting ateliers, and going to all the meetups (such as the one TLA hosted last season for POC and LGBTQIA lingerie professionals), the week is packed solid.
Every year, there are brands I miss out on because theres just too much to see at once, but this year I happened to skip almost all of the major brands. Im talking names like Natori, Wacoal Europe (formerly Eveden Group), Panache, Hanky Panky, and Le Mystere. Basically, the brands youre most likely to see in your local mall or department store.
While these names arent known for being the most editorial or directional, it is a bit hard to discuss whats next in the lingerie industry without sharing what youll actually be able to buy. So I came back to Manhattan roughly a month or so after February market to have a few casual meetings with the heavy hitters of intimate apparel.
Unlike Curve, where the pace is frenetic and the race is on to get the most orders before the end of market, individual, post-market appointments allow for a more leisurely pace. Not only is there an opportunity to examine the lingerie in detail (perfect for someone like me who loves lace and embroidery), theres also time to talk about whats coming up for the brand and what trends and patterns theyre noticing in the larger world of intimate apparel (because working for a brand that produces millions of units is very different than running a label that produces dozens).
While I didnt photograph everything I saw, key highlights from this trip for me were the new Natori Feathers stockings, Hanky Pankys beautiful Ziegfeld Follies-inspired story, Le Mysteres lacy Sophia bodysuit, Panaches highly-engineered 5-part bra cup (supporting up to a J cup!), and Elomis brilliantly bold embroidery.
When covering market, theres always a tension between featuring whats new and exciting and featuring what youll be able to find in a store. I hope this follow-up piece helps to give you a more complete picture of whats next in the world of lingerie.
Do you have a favorite set from one of the big brands for next season? If so, what is it?
Wacoal Europe (formerly Eveden Group Freya, Fantasie, Huit, Goddess, Elomi):
Author: Cora Harrington